Every Door Direct Mail can help you reach customers in your area

With Every Door Direct Mail service, you can reach every home, every address, every time. Now you can tell the whole neighborhood what your business has to offer! You pick the neighborhoods you want to reach, and a Postal Service Letter Carrier takes your printed pieces to every home while delivering the day’s mail.

Benefits

What is EDDM?

EDDM (Every Door Direct Mail) is a new promotion being rolled out by the US Postal Service that enables regular retail businesses to mail at an astounding 18¢ per mailer without even needing to have a mailing address. You save the cost of buying a mailing list, you save the annual cost of a postage permit and you save the cost difference in postage – at least 4¢ per piece and 76¢ over first class postage for a one ounce flat.

Ways to use EDDM

-Invite customers to a grand opening or to a newly renovated or expanded space.

-Include special offers or “neighborhood only” deals – make customers feel valued and appreciated.

-Announce events like clearance sales, kids’ days, anniversary celebrations, and holiday promotions.

-Publicize your participation in community events, such as sidewalk sales and seasonal activities.

Boosted ROI

The Little Book of Bigger Returns (Royal Mail Group Ltd. 2011) found that mail boosted ROI by 20% when it was part of an integrated campaign. Mail also helped increase the lift of local ads by 44% and online campaigns by 62%. Sir Speedy can also add a microsite to your campaign that will allow you to share information about your products and gather more info about your potential customers.

Bigger Cards = Bigger Response

A mailing flat is at least 6.25” x 6.25” or a larger size which means you have plenty of room to get your message to your customer. This size is bigger than a traditional 4” x 6” postcard and costs less!

No Mailing List Needed

The post office is promoting what is called a simplified address so that no mailing list is needed. You simply have to have the words “Postal Customer” and the post office will deliver your piece to the mailing routes that you request.

No Postage Permit Required

When mailing a postcard through the post office, traditionally you need a stamp or a permit which can cost as much as $450 just to open your account. This annual fee has been waived to mail EDDM Retail.

USPS Every Door Direct Mail TV Commercials

Watch USPS TV commercials to learn more about the value of direct mail and how you can use it to grow your business. The videos listed on our page may help you to understand what EDDM is and how it can be utilized to help attract business from your local communities.

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Click here to view this video and more on our YouTube channel.

Get Started

Define who you want to reach

You can mail to an entire city, a neighborhood, or a target area that is a specified distance from your business. Identify which Postal Service mail routes match your target area.

Click here for the USPS Map Service.

Decide what size postcard

In order for your mail piece to qualify Every Door Direct Mail, you must choose the correct size: The below describes what sizes qualifies for the EDDM program.

Call us and we will help you - 412.787.9898

– Obtain delivery routes and the number of active households
– Target up to five 5-digit ZIP Code locations
– Calculate postage
– Prepare paperwork

Note: To be considered a flat, a mailpiece must exceed all of the dimension minimums but be within all flat maximums; otherwise, it is a parcel. Minimum thickness is .007” (about three sheets of paper) and minimum width and height is 6.25”

Acceptable dimensions of a flat.
Rectangular with four square corners or finished corners that do not exceed a radius of .125”. (A square is considered a rectangle.) Must be more than 6.25” in length AND 6.25” in height.

Cannot be more than 15” long, 12” high, and .75” thick.

Bundling at Retail:
When you submit Every Door Direct Mail, your pieces must be bundled with a facing slip. Recommended bundle size is 50 to 100 pieces. You must include the piece-count per bundle. Example: A 426-piece mailing could have eight bundles of 50 and one of 26.

Maximum weight of a flat at Retail.
3.3 oz. maximum weight when submitted at a local Post Office.

Pricing

Call us for pricing. 412.787.9898

Design Services

Speedy Proof

Need minor file or type changes? We can make your design perfect!
This includes minor file preparation, corrections, and small type and design changes.

Starting at $25

Speedy Design

Make your life easy with a professional templated design that still sets you apart. Includes up to three proofs.

Starting at $99
Additional Author’s Alterations extra

Speedy Creative

Includes copy writing, typesetting and design. You send us your text and we will add the call to action and design to get your message across. Includes teleconference and unlimited proofs.

Starting at $125

Tips for an Effective Mailing

Don’t be too wordy – keep text to a minimum
Let pictures carry part of the message
Utilize a strong call to action such as “Order Now!” or “Learn More!”
Use QR codes to drive people to your website or a landing page related to your mailing
Provide an offer or incentive to attract attention and encourage action
Use colors that reinforce your message.
For example – red can convey urgency and orange can convey action

Design Samples